PQS Mortgage Leads

Lead Generation - Our Process

A question often asked by our customers: How do you generate your mortgage leads?

The process of mortgage lead generation begins with our network of mortgage websites. PQS believes that the highest quality lead comes from borrower initiated web searches. For this reason we spend much of our marketing efforts ensuring that our network of web sites is easy for consumers to find in one of the three major search engines (Google, Yahoo or MSN).

Our main goal at PQS is to produce quality mortgage leads. For this reason we DO NOT generate leads through low quality techniques such as mass email (SPAM), pop-up ads, pop-under ads, spyware, etc. This form of mortgage marketing decreases lead quality because it is not necessarily borrower initiated.

After the user has found one of our informational websites they are presented with the opportunity to fill out a online application. If a consumer decideds not to fill out an application they are invited to bookmark our website or sign up for our newsletter.

Upon submitting the application the mortgage lead is scrubbed by our validation software ensuring that the data is consistent with our data rules. After validation our system analyzes the mortgage lead against your lead filter criteria. If a match is made the lead is sent to your account and you are notified via email instantly.

We recommend that you contact the lead as soon as you can. They will be expecting your call. From here the lead generation process is complete and we leave it up to you to convert mortgage leads into loans.